Road Safety Council Publicity and Campaigns in 2011
| January | • | Launched the anti-drug driving radio and TV Announcement in the Public Interest (API). |
| • | Promoted anti-drink driving messages through the publicity vehicle and the Road Safety Guard (道路光明使者) by distributing leaflets at popular entertainment areas throughout the territory. | |
| • | Conducted online publicity with Yahoo! by capturing the public’s photos featuring the Road Safety Guard during publicity events. | |
| • | Conducted publicity to promote the Road Traffic (Amendment) Ordinance 2010 by： Replacing banners promoting the Random Breath Test with new banners focusing on the legislative amendments; Launching promotion segments on Commercial Radio and RTHK; Advertising the amendments of Laws / Ordinance on KMB, New World First Bus and Citybus; and Launching weekend publicity events with the Road Safety Guard at popular entertainment areas. |
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| February | • | Promoted the safety of elderly pedestrians through bus shelter advertisements with the theme of “Love Yourself and Love Your Family, Be a Smart Pedestrian”. |
| March | • | Provided safe cycling courses to teenagers at Shatin Siu Lek Yuen Playground. |
| April | • | Broadcast road safety TV APIs at police premises with a public interface. |
| May | • | Broadcast road safety messages on the RTHK radio station. |
| June | • | Held the “Elderly Pedestrian Safety Campaign Kick-off Ceremony” in partnership with the 18 District Councils, followed by distribution of leaflets and souvenirs across 18 districts / throughout the territory. |
| July | • | Conducted online publicity with Yahoo! for the Elderly Pedestrian Safety Photo Competition |
| • | Organised the “Summer Safe Cycling Campaign 2011” in partnership with Tai Po District Council at Tai Po Waterfront Park. | |
| • | Promoted road safety messages to visitors by developing a new leaflet to distribute at boundary crossing points. | |
| September | • | Distributed the Anti-drug Driving leaflet and poster (regarding medical drugs) to clinics, through HKMA. |
| Advertised the anti-drug driving message through bus body advertisements. | ||
| • | Launched a safe cycling TV API. | |
| October | • | Mounted new anti-drug driving banners on flyovers and footbridges and relocated the existing anti-drink driving banners that they replaced. |
| November | • | Held the "Road Safety Council Annual Ceremony 2011 cum Elderly Pedestrian Safety Day" at Citywalk in Tsuen Wan. |
| December | • | Promoted the message 'If You Drink, Don't Drive!' at the Knutsford Terrace bar area in Tsim Sha Tsui, followed by leaflet distribution at popular entertainment areas in Hong Kong. |
